So you just launched a brand that offers advertisements for domain flipping websites. While you believe in your skills as a domain speculator, you’re not exactly sure you could say the same about your online popularity. You’re virtually unknown on the internet.
A friend suggests using SEO to remedy the problem. Another advises using SEM.
SEO & SEM Defined
SEO stands for Search Engine Optimization. Its goal is to help a website reach the top spot in search engines.
It consists of two elements: on-page and off-page SEO.
On-page SEO includes the optimization of meta data, strategic URL placements, and brilliant content. Off-page SEO includes link building and social signals.
On the other hand, SEM stands for Search Engine Marketing. Like SEO, its goal is to help a website reach the top spot in search engines.
SEM’s manner of earning search visibility is through paid advertising. This includes launching and promoting ad campaigns, signing up for ad groups, writing relevant ad copies, and monitoring metrics.
The Same Goal
Yes, there is a difference between SEO and SEM. Although SEO has been linked to SEM (and vice-versa), they’re two different terms.
SEO is about getting free traffic due to the strategic implementation of certain approaches on your website. Meanwhile, SEM is strictly about paid traffic. It used to be an umbrella term, which encompasses both organic and paid search.
Both SEO and SEM’s priority is to get a website to the #1 spot. So both are effective marketing tactics for launching a brand and getting people to discover it. So it’s up to you whether you should go for SEO or you should hire a company to work SEM’s magic for your website.
Hiring an SEO service provider is a great option. If you’re working on a tight budget, you can perform your own SEO. Just be sure to create and follow a compact strategy. Granted you’ve establish a reputation for yourself, it’s only a matter of time until followers come to you.
Conversely, if you have virtually unlimited funds, SEM is another great option. This way, you can simply pay to be on the top spot. This is favorable for new brands – those with little to no popularity.
So to address your concern as a brand that offers advertisements for domain flipping websites, opting for SEM may be the more practical route for you. You say you have yet to make a footprint on the internet. Well, SEM can come to your rescue. It can help you start as you establish your own reputation and the reputation of your brand.