Most of the brands head to Instagram to engage and increase their sales. Whether you are selling laptops or laptop bags, you need to find the perfect balance between posting content and grabbing any selling opportunity that comes your way. At the end of the day you need to realize that most of the people are on social media to network, consume great content and not to be harassed by advertisements.
Just the way viewers switch channels when commercials come on TV, they don’t love to see ads upon ads on social media. With this said, if you can stay within the confines of proper engagement, you can use Instagram as a means of advertising your products to targeted users.
Create Great Images
With great images, you are sure to grab the attention of users no matter the content. Humans are highly visual, and if they come across an image that is outstanding, they share it with their friends. So, simply deliver high-quality images and you have the chance to appeal to your users. Users who aren’t interested in buying your products will enjoy the images as well for aesthetic value.
Those who get convinced with your content will go ahead and make a purchase. The best thing is that you don’t have to pay any commission or fees whatsoever!
Make Use of User Generated Content (UGC)
More times, brands post ads without taking time to assure customers about the benefits of the products. This makes the user to hesitate, because he doesn’t know what he is getting himself into.
This is where UGC comes in. you can use UGC to come up with content that will give the user a sense of trust with the purchase. Using UGC makes your item more authentic and reduces the risks that accompany online purchases. Ask your users and you will realize that most of them prefer to see a real person in an ad as compared to a celebrity.
The simple fact that a real person had a positive experience with your product goes ahead to encourage users to recommend or buy the product.
Automate Your Interaction
Automating your interaction increases your content delivery because you get to be available at all time. You can post regularly, engage your audience and even unfollow the inactive users. Visit Spire to know how to do this the best way.
With the right approach, you can get people to buy your items using Instagram. Make sure you know how to advertise and engage your audience to achieve this feat.